Electronic Gems is more than a record label—it’s a mood. Built primarily on YouTube, the channel has become synonymous with synth-driven beats, nostalgic melodies, and a steady stream of visuals that feel just as important as the music itself. The imagery doesn’t just accompany the sound; it defines the emotional world listeners step into. Understanding that visual language was the first step in bringing this project to life.

Before designing anything, I studied what made Electronic Gems instantly recognizable. The thumbnails are iconic—dreamlike landscapes, distant horizons, and a sense of quiet escape that mirrors the music. Rather than reinventing that identity, my goal was to elevate it by translating those familiar images into a new, timeless format. I chose classic travel posters as the foundation: bold compositions, romanticized destinations, and a sense of place that invites you to imagine yourself there.

The twist was a single character. Each poster contains an astronaut on a solitary journey across the worlds. A lone traveler drifting from world to world, boom box in hand, soundtracking his voyage with Electronic Gems. It’s exploration without urgency, adventure without danger. Cozy, carefree, and deeply introspective.

Each destination reinterprets an iconic Electronic Gems thumbnail as a place worth “visiting.” Planets feel less alien and more welcoming, environments are vast but calm, and the astronaut’s solitude never feels lonely—only peaceful. The series leans into the same emotional pull as the music itself: nostalgia, stillness, and the comfort of being alone with your thoughts while a perfect track plays in the background.

The result is a cohesive visual universe that expands the Electronic Gems brand without losing its soul. By reverse-engineering what made the channel’s imagery resonate and pairing it with the familiar language of vintage travel posters, the project transforms fleeting digital thumbnails into collectible art—capturing the feeling of drifting through space, one song at a time.